Best Marketing Solutions: SYC Tracker 101 | Why Do I need A Third Party Tracker to Track My Campaign(s)

First of all, lets agree what any digital marketing campaign is about

You may have a product, service or an event that you would like to sell or promote over internet.. this execution of this consists of three main parts:

Funnel
Content
Ad/Traffic

Funnel: it's the sequence of pages and redirects that you want visitor to go through.. it can be simple such as direct link to offer/event or complex as multiple visits with OTO offers.
Content: What you put in landing pages and/or optin pages to convince visitor to do an action ending with a conversion (hopefully).
Ad/Traffic: The Network where you will run your text, banner or contextual ad on to drive traffic to your landing pages
So by having a funnel designed, a good content added and traffic running, you have a campaign up and running.
That is pretty cool and you will start having actions through your landing pages but the question is, how to track this?

Why Do I Need To Track my Campaign?

Lets say that you are setting up a campaign about Best Tool Box for Creative Man from ClickBank (which has a $5 affiliate payout) which you will be driving traffic for from FaceBook ad network (lets say $50 per day budget) and that you have put 3 ads with 6 variants: Age-Gender-Location with the below values for each ad:

AD1: 25-35 Male USA
AD2: 35-45 Male USA
AD3: 45+ Male USA

and that these three ads will redirect to a funnel as below:
Landing Page ---> Offer Page ----> Thank you Page
what will happen is, traffic will start coming through your ads and you will start to have clicks on offer page link in landing page and later turn to conversions which is your main target as ClickBank will pay you for each conversion... Until this moment things theoretically are perfect. But..

How do you know which ad is best bringing views to landing pages?

How to See how many landing pages views turned to be offers clicks?

How to know how many conversions came out of these clicks?

How to know which state/city has the highest interest in your offer?

How to know which type of traffic Desktop/Mobile is best working? And what types exactly?

Simply, you will know all that by tracking and analytics.

If you have a third party tracking program like SYC Tracker, you can define:

Which Ad set is best bringing visits to your landing pages
How many clicks you receive from visits of each Ad set's traffic
How many clicks turn to conversions

These three measures can help you with:

Narrowing your choice on ad network
Evaluation landing page content

And then leads to:

Optimizing ad cost and getting rid low traffic ads
Evaluating and optimizing landing page content to increase clicks rate
Next Article, we will talk about split-test and content variation.