First of all, lets agree what any digital marketing campaign is about

You may have a product, service or an event that you would like to sell or promote over internet.. this execution of this consists of three main parts:

1. Funnel
2. Content
3. Ad/Traffic

Funnel: it's the sequence of pages and redirects that you want visitor to go through.. it can be simple such as direct link to offer/event or complex as multiple visits with OTO offers.
Content: What you put in landing pages and/or optin pages to convince visitor to do an action ending with a conversion (hopefully).
Ad/Traffic: The Network where you will run your text, banner or contextual ad on to drive traffic to your landing pages
So by having a funnel designed, a good content added and traffic running, you have a campaign up and running.
That is pretty cool and you will start having actions through your landing pages but the question is, how to track this?

Why Do I Need To Track my Campaign?

Lets say that you are setting up a campaign about Best Tool Box for Creative Man from ClickBank (which has a $5 affiliate payout) which you will be driving traffic for from FaceBook ad network (lets say $50 per day budget) and that you have put 3 ads with 6 variants: Age-Gender-Location with the below values for each ad:

• AD1: 25-35 Male USA
• AD2: 35-45 Male USA
• AD3: 45+ Male USA

and that these three ads will redirect to a funnel as below:
Landing Page ---> Offer Page ----> Thank you Page
what will happen is, traffic will start coming through your ads and you will start to have clicks on offer page link in landing page and later turn to conversions which is your main target as ClickBank will pay you for each conversion... Until this moment things theoretically are perfect. But..

How do you know which ad is best bringing views to landing pages?

How to See how many landing pages views turned to be offers clicks?

How to know how many conversions came out of these clicks?

How to know which state/city has the highest interest in your offer?

How to know which type of traffic Desktop/Mobile is best working? And what types exactly?

Simply, you will know all that by tracking and analytics.

If you have a third party tracking program like SYC Tracker, you can define:

• Which Ad set is best bringing visits to your landing pages
• How many clicks you receive from visits of each Ad set's traffic
• How many clicks turn to conversions

These three measures can help you with:

• Narrowing your choice on ad network
• Evaluation landing page content

And then leads to:

• Optimizing ad cost and getting rid low traffic ads
• Evaluating and optimizing landing page content to increase clicks rate
• Next Article, we will talk about split-test and content variation.

Many affiliates, merchants, media buyers and Agencies have been using CPV Lab tracker that was firstly put in the tracking market in 2010.
CPV Lab had a quick jump in less than 10 years ending up one of the top 5 tracking platforms with 5,000 + users.
However, since April 2018 and after the sudden and unexplained disappearance (until this moment) of Robert Matthew; the owner and founder of CPV Lab and Revenue Science Labs Inc, CPV Lab became totally not manged by Anyone and lately their shopping cart stopped functioning.. so CPV lab ended up without support or management.
Well, for most of affiliates, they can always switch from a tracker to another but CPV Lab had features that we all loved it for like self hosting, one time licenses fees of course the easy-to-use and friendly interface.
So many of CPV Lab users started switching to other tracking platforms which charges per event (views, clicks and conversions) and that could be a not-needed cost.
The Good news is, SYC Tracker was born in June 2018 to tell the same words CPV Lab used to tell to it's users!

SYC Tracker is a web-based and self hosted tracking platform that was released by SetYourCampaign in June 2018.
SetYourCampaign was established and founder in June 2017 by Mo from core CPV Lab team.
Interface similarity to CPV Lab's was kept in mind during implementation so it came out with 90% identical interface.
With the ability to track and optimize any traffic source.. Pay per click, media buys, facebook ads, cpv and more, SYC Tracker V1.0 got released to help affiliates and merchants to test, track and optimize their campaigns.
With SYC Tracker, you can track unlimited keywords, ads, pages and offers with all control and flexibility from direct link and landing pages to advanced lead paths and funnels.
SYC Tracker is self-hosted for total data privacy and security.
You can lower your cost with no additional fees for any amount of traffic, leads or conversions you get.
It’s easy to use and integrate with your marketing.
You can Setup simple and complex campaigns and run unlimited offers and pages rotation without any coding skills.
SYC Tracker can setup 6 campaign types to track landing pages, offers, lead capture and optin pages, thank you pages and marketing email messages.
SYC Tracker has built-in Enterprise-Class mobile data with over 30 data points including browser, carrier, content support and device data.
Also, automatic weekly detection update just to make sure that you are always up to date with what’s on the market.
Plus, over 20 conversion revenue metrics and custom tokens for additional data from traffic sources, shopping carts or CRMs.
With true-cache feature along with built-in performance enhancements, you can scale your traffic as you need. That gets SYC Tracker users to run thousands for a day... or million for a day with over a hundred million visits per month.
In SYC Tracker Stats and dashboard, you can view data from multiple prospective..
You can easily filter and customize stats records view..
Also, you can save your favorite stats view for future access with single click.
In addition to full campaign stats, you also have several dedicated pages designed to get and keep information quickly.
The conversions list highlight buyers stat to dig into converting data and make fast embarrassing.
Geo stats identify top performing locations with one click into any location to view its detailed performance report.
Mobile audience filters data to zoom in top performing traits such as data rates, Mobile OS, and the impact they have on the profitability of the campaign.
Time and day trends of heats maps let you actually see day parting opportunity and drill down into the most profitable trends by keywords, pages and offers with just a few clicks.
Visitor stats monitor live visitors cross all campaigns as they arrive with customizable data.
All pixel and postback formats are supported and nested pixel management system to trigger additional third party pixels in your campaigns.
You can track conversions and sales from your own offers and products, affiliates and CPA offers, client offers and more.
The redirects are set to easily segment and redirect visitors based on conditions such as geography, carrier and device.
Internal linking options and the ability to pass and post data allow you to create customize visitor experiences.
Alert profiles help save ad budgets and make optimization pretty easier.
Alert profiles minimize loss and appear in stats.
Create optimization profiles based on your own performance goals to see the actions you should take based on the profiles you created.
This covers some of our primary functions but as you can see SYC Tracker is a great fit for any performance and sales oriented business.
SYC Tracker can be successfully implemented within many different industries and business models including affiliate and performance marketing, Lead Generation, Direct Response Offers Physical and Digital Products Merchants, Digital Service agencies and Brick-and-Mortar businesses from retail stores to professional services.
You will also receive access to our support area and get any help you need through our experienced and professional support team along with videos, user's guide and documentation.
And you are covered with a 21 days Money back Guarantee.
Implement SYC Tracker in your market for 21 days and if you are not excited about the result and capabilities, simply contact support team through the SYC Support Portal for your money back.
If you are missing CPV Lab and still looking for a suitable replacement, you are more than welcome to try SYC Tracker for 21 days before you Decide to keep using it or ask for refund.